AIO (Artificial Intelligence Optimisation) is Better Than SEO – Here's Why

At FS HOT, we had a choice when developing our new website: stick with traditional SEO or embrace something new. After thorough research, we chose Artificial Intelligence Optimisation (AIO), and here's why it's the future of web development.

The Case for AIO Over SEO

Choosing AIO over SEO might seem like a bold, even hare-brained idea on the surface, but there were compelling reasons behind the decision.

• AI is here to stay: Artificial Intelligence is the new frontier in technology, and it’s safe to say it’s not going anywhere.
• FS HOT doesn’t follow the crowd: Everyone seems to be on the SEO bandwagon, but we’ve always been innovators. So, we made the bold choice to embrace AIO, a fledgling concept with immense potential.
• AI search results are better: Traditional search engines like Google and Bing don’t return AI-generated results, unlike Brave’s Leo. AI-generated results are tailored to the search and don’t rely on paid ads or SEO tricks, meaning users get more relevant content.

Trends show that more people are using AI-powered search tools like Brave’s Leo, so optimising for AI isn’t so hare-brained after all.

But SEO Means My Site is Found

That’s not necessarily true. The truth is, in SEO, backlinks are everything. Your site could be perfectly optimised for SEO, but if it lacks backlinks, it’ll be ignored by search engines when delivering results.

My advice: don’t waste your time and money paying for SEO services. Just buy a Google ad, grab the top spot, and be done with it. Of course, optimise your site to quality standards, but here’s where AIO has an ace up its sleeve!

AIO Equals Better SEO

Take a look at FS HOT’s Google PageSpeed Insights results—100% across the board. Performance, Accessibility, Best Practices, and SEO are all maxed out. Did we aim for a perfect SEO score from Google? No. We designed our website with the user in mind, adopting the AIO model to do this.

AIO is Better for Humans

Interestingly, writing for artificial intelligence also turns out to be great for humans. Web pages optimised for AIO are laid out in concise, bite-sized chunks, making them easier for both AI and people to read. As a side effect, search engine spiders like this too!

By organising content into sections and using schemas in the headers, it becomes more accessible for AI systems. These systems can then display snippets of a webpage’s content or even the whole page, depending on the user's needs. This ability to use only the relevant parts of a page is where modern AI search shines—it delivers exactly what the user is after.

The Trend Towards AI

People are leaving traditional search engines like Google and Bing for AI tools like Leo and ChatGPT because:

• The results are tailored to their search.
• There are no adverts.
• The content isn’t skewed by paid rankings, which often deliver irrelevant results.

Even my 76-year-old mum has made the switch. Why? Because AI is simply streets ahead of traditional search engines. The old-school engines are relics of the past, and I don’t see them existing in a few years’ time. They’ll either have to adopt the AI model or be left behind.

Conclusion

There’s no doubt AI is the future, and AIO is the way forward. That’s why FS HOT has embraced Artificial Intelligence Optimisation from the start and will continue developing our site around it. AIO is better for us, and it’s better for you.

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